Our Sales Policy

BUSINESS OBJECTIVES

  • To establish leadership position in the Global seed industry by developing high quality and innovative seeds to its customers.
  • To build on the image of high credibility with farmers, trade & the government.
  • To continue to build the entrepreneurial organization with a culture of achievement orientation.
  • To achieve returns which reward the stakeholders & generate surplus for the investment & growth.

SCOPE

  • This policy is applicable to our entire Dealer/Distributor’s of Manas Seeds Pvt. Ltd..

1. DEALER / DISTRIBUTOR

  • The Dealer / Distributor is associated with MSPL on a Non-Exclusive basis.
  • Every Dealer / Distributor has to carry a target for the financial year which shall be decided on mutual consent basis between the Company’s regional/zonal Manager and the Dealer/Distributor. This set target shall be reviewed by the Company officials on half yearly basis with the dealer / distributor.
  • Every dealer has to sign the dealership agreement he will be provided with the dealership certificate having certain validity. This certificate will be authorized by Head Office of the Company.
  • Anyone who envisages interest in the Organization, or whom we find as a Partner can become our Dealer / Distributor. There is no limit on the no. of Dealers / Distributors appointed in a territory.
  • MSPL expects the Dealers / Distributors to strengthen Business in his local territory.
  • The terms and conditions with the dealers/Distributors are as per Dealer/Distributor Agreement.

2.ORDER PLACEMENT

  • All orders should be placed in writing and shall be accepted only after approved by Area/Regional Sales Head.
  • Patrons who have placed the orders over phone have to confirm on their letter heads as per current price list.

3.CREDIT ITEMS

  • Credit period is 30 days from the date of invoice. Company shall decide credit limits for each dealer/distributor from time to time and shall extend credit as per credit limit set.  Company reserves the right not to extend credit limits, if it decides otherwise.

4. STANDARD CASH DISCOUNT

  • Cash Discount of 3% applicable if payment is cleared within 3 days from the date of invoice.

5.INTEREST ON OUTSTANDINGS

  • Interest @ 18% per annum (1.5% per month or 0.05% per day) will be charged for all invoices not paid within due date allowed of 30 days.  If company observes frequently delays of the payments from the dealer/distributor then Company deserves right not to extend credit limit in the future.

6. CHEQUE BOUNCING

  • Those distributors enjoying cheque facility, defaults by bouncing the cheques more than 3 times due to any reasons during any part of the business year, the cheque facility will be withdrawn and will be put on “Business on DD only”.
  • 1500/- or 1% of amount of payment whichever is higher will be charged per bounced instrument as “Administrative Cost”.

7. PRICE/SCHEMES/DISCOUNTS

  • Price/schemes/discounts will be communicated by regional/zonal office from time to time. Verbal commitment given by any employee of Manas Seeds Private Limited is not valid and MSPL will not be binding for such nature of claims.
  • Prices will be communicated from time to time exclusive of all taxes.

8. INTER PARTY TRANSFERS

  • As per policy of MSPL, no inter party transfers are allowed. If you receive any stocks without your order, you may contact Head Office directly and register a formal complaint.

9. CREDIT LIMIT PROPOSAL PROCESSING CHARGES

  • Parties who want to have credit limits approval will have to pay annual administrative charges as under:
  1. Credit Limits Up to 2 Lacs Rs 2000.
  2. Credit Limits Up to 5 Lacs Rs 3000.
  3. Credit Limits Up to 8 Lacs Rs 5000.
  4. Above charges shall be collected from all customers’ i.e., present and new applications.

10. CASH TRANSACTION

  • No cash transaction will be allowed with any employee of the company. Any cash transaction done by you shall be your personal responsibility and cannot be claimed from the company which all channel partners must done.

11. BALANCE CONFIRMATION

  • You are requested to give your balance confirmation for every quarter ending of June/Sept/Oct and end of March, failing which we assume that credit/debit balances in our books are agreed by you.

12. STOCK RETURNS POLICY

  • MSPL shall not in normal situation accept Sales Return and shall be accepted in special scenarios only if approved by the Regional / Zonal Manager of the Company.
  • Any stock returns or replacements; to and fro freight charges will be debited to the dealer/distributor OR will be paid by dealer/distributor only.
  • Revalidation charges will be charged as per company policies if any materials return by any party.

13. ISSUANCE OF CREDIT NOTES

  • All schemes/product discount credit notes will be issued at the end of every quarter. Dealer/Distributors have to pay the actual value of the bill in full within due date of the payment so as to be eligible for the scheme/product discount applicable on the product invoiced.
  • Cash discount credit note will be issued from time to time.

14. SALES REPRESENTATIVE

  • MSPL’s success as a Company is directly related to the effectiveness of the Sales Team. As a member of that Sales Team you have a crucial role, which influences both the security of the Company and its employees.
  • All this may seem an incredible responsibility. It is!!  But selling can also be a lot of fun.  It is a challenge to manage your sales territory effectively, and a great satisfaction to achieve your goals and objectives by using your acquired knowledge.
  • Your main responsibilities are related with the following areas

Sales Performance

  • Achievement of agreed sales target / objectives for the defined territory / accounts which are set by your direct manager.
  • Conduct field demonstrations, customer facing activities, dealer / distributor meeting etc..
  • Ensure that dealer / distributor provide an appropriate service to the customers
  • Maintain good relationship with customers, dealers / distributors.​

Product Range Performance

  • Ensure presence and further movement of MSPL products according to listed items with Retailers within the agreed timeframes.
  • Check that all MSPL products are priced correctly in consultation with your regional / zonal manager.
  • Check that the stock is rotated by date and promotion to ensure MSPL’s presence with farmers across all Territories.

Competitor/Customer/Market Information
Provide Head Office with information customers needs (farmers and trade), provide information on competition activities and market competitiveness (promotions, price changes, new products)

Return/Bad Goods
Manage returns according to the specific category guidelines and only after consulted with your Regional / Zonal Managers.

Administrative

  • Update Daily Sales Report
  • Plan Tours / Journeys in consultations with your Manager
  • Prepare and send expense report timely
  • Manage the stock of products at Dealers / Distributors end properly
  • Preparation for sales meetings, field meetings. Etc.

15. SALES FORECAST

The Regional / Zonal Sales and Marketing should provide sales forecast before 4 months of KH (Kharif) and RB (Rabi) season so as to allow Head Office to prepare proper planning for availability of goods timely at the trade network.  Sales Forecast should be focused towards taking the company to the next level with development of strong dealer / distributor network with fulfilling needs of the customers.

16. TRAVELLING EXPENSES PROCEDURE

All Sales Representatives are required to submit their travelling expenses as per Travel Policy of the Company. All Sales Engineers must submit their monthly Travel Expenses to their Regional / Zonal Manager.  Non receipt of travel expenses for 2 consecutive months in timely manner would be treated as financial indiscipline and appropriate action would be taken by the Management. Financial non-disciplines would be considered for the evaluation of the performance, replacement of incentive/variable pay etc

This Business Policy will be reviewed every year by HO and inform to Regional/Zonal Offices. Accordingly you are advised to send out Business policy Circular to all team members, who in turn should take signature as token of acceptance of the policy from all parties who are willing to do business with us.

We observed that in many territories, dealers/distributors are not well versed with English language and therefore at times officers simply take signature without explaining circular in detail.

Therefore, we advise you to translate this circular into vernacular language and communicate. Having done the job, you must send compliance report to Head-Commercial and Finance with a copy to Head-Sales & Marketing. After receiving your action taken report on this subject, Head-Commercial & Finance will organize to load approved credit limits for the customers.